The importance of being… an observer

We live in a fast-changing world where people become increasingly savvy in exploring the latest tech and digital developments. We can acknowledge that on a daily basis simply by noticing our immediate reach, prior to evaluating any surveys or expert analysis.  It is enough to travel in the rush hour and notice thousands of eyes fixed on their smartphones’  display.

If you have a keen interest in understanding where these trends are heading to, then you should be aware of who is using what and for what purpose.

According to Pew Research ‘fully eight in ten adults today (82%) are cell phone users, and about one-quarter of adults (23%) now live in a household that has a cell phone but no landline phone.

Along with the widespread embrace of mobile technology has come the development of an “apps culture.”  As the mobile phone has morphed from a voice device to a multi-channel device to an internet-accessing mini-computer, a large market of mobile software applications, or “apps,” has arisen.’

 The switch from desktop to mobile appears to have changed how people behave on social media, or at least, how they define it.

Let’s look for example at how Facebook listened and adapted to the mobile revolution. In the last months Facebook has bombarded its users with new apps, aimed at expanding its social clout.

Zuckerberg noted on his fourth quarter earnings call, the strategy for 2014 is more apps, a kind of divide-and-conquer strategy for mobile that will provide disparate experiences, all brought to you by Facebook.

The first new step in this direction is Paper, a news aggregation app that the company introduced a day before its 10-year anniversary.

And the story goes on. As Winston Churchill once said, “to improve is to change; to be perfect is to change often.” It’s a maxim Facebook seems to have adopted wholeheartedly when it comes to the News Feed.

The social network has been particularly busy with the News Feed the past six months, releasing a number of algorithm updates and a significant redesign. It’s all part of CEO Mark Zuckerberg’s ultimate goal for the product: to provide every user with a perfectly personalized digital newspaper.

What will you see more of?

Auto-play Videos (Including Ads); Larger Photos; High Quality News Stories; Resurfaced Content; More Content from Brands

More recently, the social network on Thursday announced Nearby Friends, a new feature built into Facebook’s mobile app that allows you to see which of your friends are close by, and even share your exact location with others. (Available in the US only).

In a nutshell, the emergence of this pervasive mobile connectivity is changing the way people interact, share creations, and exploit the vast libraries of material that are generated for the internet.

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